Starter Brings "Beasts of the Big East" Pop-Up to NYC

By: GroovNuke

Photo Credits: SLUSA TV

New York City is set to capture Big East basketball in style, with Starter getting fans ready to represent just in time for March Madness.
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The iconic sportswear brand is rolling out a limited-edition apparel drop, celebrating the energy and history of one of college basketball’s top conferences.

Photo Credits: SLUSA TV

With St. John’s securing its first regular-season Big East title in four decades, and teams stacked with elite talent, this year’s tournament is shaping up to be unforgettable.

​The Beasts of the Big East campaign, shot on the home courts of participating schools, showcases star athletes like RJ Lewis (St. John’s), Kadary Richmond (Seton Hall), Jahseem Felton (Seton Hall), and Bryce Hopkins (Providence) decked out in their school’s exclusive gear. The collection blends bold designs with the deep-rooted traditions of each program, capturing the passion and intensity of the game.

Photo Credits: SLUSA TV

Experience the Action at Macy’s Herald Square

Starter is inviting fans to a special event at Macy’s Herald Square on Thursday, March 13, from 4-7 PM to celebrate the launch. Attendees can catch a live taping of the ​Big East Rewind Podcast with hosts Chuck Everson and Sonny Spera, plus guest appearances from Carl Banks and surprise Big East stars.

Photo Credits: SLUSA TV

Get Your Hands on This Collection
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The Beasts of the Big East lineup highlights powerhouse programs like St. John’s, UConn, Villanova, Providence, Georgetown, Marquette, Creighton, DePaul, Butler, Seton Hall, and Xavier. Featuring vintage-inspired designs that pay homage to the conference’s storied past, the collection is available exclusively at Macy’s Herald Square and Lids on 42nd Street, while supplies last.
Big East fans and basketball lovers, this is your chance to own a piece of history and rep your squad in style. 

Photo Credits: SLUSA TV