5 Reasons You Need a Artist Website

By: Everyday Jay

hOp photo by @caputeredby_jay

1. You are in Total Control  

Your website is your very own online content center where you may post and curate whatever you choose. Utilize this area by creating a website that reflects your sound and communicates to your target market. To help you through your next step in your career, whether it's a new single, a video, a competition, or a tour, use your website to build genuine relationships with your followers. 

You should make an investment in a music website if you are serious about pursuing a career in music. It serves as your online one-stop shop as your home base; you may add your music, biography, merchandise, press kit, and more, all in your own own style. Your personalized website will increase your professionalism among experts in the music business and fans alike.

2. It Lasts Longer than Social Media. 

TikTok, Facebook, and Instagram are excellent channels for promoting your music. However a website is permanent and is not affected by regime changes or algorithm updates. Neither low organic reach nor bought posts can control you. You can invite anyone to visit your website at any moment. Not everyone in the music business uses Facebook, but they can still visit your website.

3. Organic SEO 

Your artist name and the most recent music you've released can be mentioned in the text on your pages if you have your own music website. Based on the name of your band or musician, you can select a personalized domain. As a result, Google will associate your band's keywords with your website (such as album names, tracks, band members, etc.). Your music website gains more authority than a social network account when it ranks highly in search results.

4. Build your Email List. 

One of the best methods to engage directly with followers is still through email. To grow your email list, you might provide a free unreleased track  in exchange for an email address on your website. Regular email communication is a great approach to advertise your future releases, tours, and crowdsourcing initiatives.

5. Offer Merchandise and Music to Fans 

Many fans choose to support their favorite musicians throughout the pandemic by making online purchases of music and merchandise. If you're starting to gain a following, be sure to update your website with merchandise and songs.