Flex Separates Himself From The Average With His Debut Album Separation

2/28/2020

By: PrettyRiot

Flex & Gold Haze are back at it again with Separation.

For the past decade underground artists from every corner of Chicago have made it a mission to express their individualism through music, shifting the culture of hip hop by creating an entirely new sound that completely took the rap game by storm. It’s no secret that Chicago has majorly influenced the current state of hip hop as we know it today. As we step into a new decade Chicago artists have not lost sight of the mission onto continuously move the culture forward and the pressure to stand out from the sea of aspiring artists seeking to make their dreams a reality has been higher than ever. Some will fail, some will prevail, others will fold under the pressure.

Few have what it really takes to rise to the top. Elevation requires separation and if there’s anybody in Chicago who has continued to rise the occasion it’s Flex of Rich Vi$ion without a doubt. Since his debut in 2016, Flex has effortlessly set himself apart from his peers out the gate with his breakout single, Basically from his very first project Hard To Be Humble produced by Gold Haze. This dynamic rapper producer duo has not let up in the slightest bit since, collaborating on countless singles, EP’s and finally an album. These two really work as a well oiled machine, the chemistry between them never goes unmatched and you can bet you feel the aftermath on the finished product, think of them as the Jordan & Pippen of the Chicago music scene. From Hard to Be Humble, Heat Check, Sinatra Series Chapter 1 & 2 and now Separation, these two have created countless gems but their latest collaboration is colossal.

One thing that separates a good artist from a great artist is understanding your true purpose within the music industry, understanding how the music influences your audience and also understanding that at times it’s bigger than the music and growing with the music as well. Flex displays the qualities of a great artist with his new album, Separation. After closely following Flex’s career it’s been a pleasure to watch as he’s only gotten better and more intentional with his craft which shows in the execution of his music and visuals.

Separation is cold, overflowing with bone chilling lyrics from Flex where he gets down the nitty gritty with his fans showing us a more transparent and intimate side of himself and it’s what we’ve all been needing to be frank. Flex dives into real lyricism, storytelling and fye ass flows over Gold Haze’s nostalgic production in a way that we’ve never seen from him before and it sounds damn good! There are also tracks co produced by Juke Wong & Solo & Dom J that added a very special touch to the project as well. In fact the images he paints with his words on this album allows for his audience to connect with him especially on tracks like Fear of God, Found in Me, and Vent 2. Needless to say Gold Haze played a major role in the overall sound and flow of the project with his production. This album set the tone for artists all over and it will definitely be hard to top.