After a week of rolling up and riding around to Fronto Music it was only right that I took some time out to pick the brain of Omari Clay the creator of this 4/20 friendly EP that provides the perfect vibe for a session of any size. I sat down with Omari and talked to him about some of his influences, why he chooses frontos over backwoods and more. Roll up & scroll down to see what he had to say.
PR: Talk to me a little about your first project, Loyalty and how it differs from Fronto Music.
OC: Loyalty is my first child. My first real conceptual body of music that I believe with the name and cover is self explanatory in what you may be getting yourself into when you listen, and I believe that is the main difference between my first project and Fronto Music. It's a completely new concept full of new experiences, lessons and just all around growth musically and personally.
PR: That’s valid, so what message were you hoping to portray with Fronto Music?
OC: Aside from wanting to just slightly pop my shit on this project, I truly wanted to convey a message of trusting and staying true to yourself. We don't have to do that fuck shit to make a name for ourselves.
PR: Obviously, Wiz Khalifa is an influence of yours, if you could spend a day with him, what would y’all do? Other than get high?
OC: Wiz is definitely a major influence of mine, Kush x OJ is a classic man. Funny that you ask this though, as cliche as it may sound I would probably just want to ask questions. I can see myself treating Wiz to a six piece and a crush, showing him around the city, picking his brain.
PR: I feel like the answer here is obvious, but I have to ask backwoods or Frontos? What’s the difference?
OC: Frontos of course. I like actual cigars but I don't smoke them often. Frontos are just a real tobacco leaf like cigars and overall tastier with the weed for me.
PR: How long did you work on this project and at what moment did you decide that it was ready for the world to hear
OC: I think I recorded for about a year and picking the right songs really took some time too. It was hard narrowing all the songs down making the project as short as it is because there were so many great songs to choose from.
PR: Options is one of my favorite songs on Fronto Music, how did the features for that song come about
OC: Man, Options was honestly a spur of the moment track. I had a session with Darrion and just decided to have an Atlanta type session and I invited a bunch of artists in the room and we just sat together and cooked up for the entire session. So big shout out Lil Blessin’, Yae Nykele, Kash and Cliff Cozy for coming through and creating a hit with me.
PR: What’s the first song we should roll up to on the project?
OC: First track, Routine. This is definitely something to play straight through but I’m not gonna tell anyone not to shuffle, it sounds good either way,
PR: So of course, I have to be nosy, I know at one point you were very consistent with your podcast, No Hesitation, what happened to that? Did you place that on hold for the music?
OC: The No Hesitation Podcast is solid! I took a step back because I got into it so early in the game and it grew really fast. I don’t like to be placed into a box, you know, and who says I have to be confined to one method of expressing myself? So you'll see it again in some way I just couldn't tell you when.
PR: Yea, I definitely feel Do you find it hard to find balance being an artist and a content creator?
OC: No, because I'm just a creative at heart. I feel what I do and I do what I feel. I don't do this shit for likes or approval I do it because I feel it.
PR: I feel that forreal, you just dropped a gem. So many people reach a point where they often feel like giving up when things don't work in their favor, have you ever felt like giving up on music?
OC: Nah, this is only my second project and I don't drop like your typical Chicago artist. I have people who support my creations regardless so only thing I am ever concerned with is improving as a person so that I can continue to give quality music to the streets.
PR: Facts, now before I let you go, what can we expect from you in 2020?
OC: I don’t want to give too much insight, yall just gone have to watch and see.
And there you have it, if you haven't added Fronto Music to your library yet, now is the perfect time to do so. Don't Hesitate.